MEET Our founder
“To me, Ava Rose Marketplace is more than an online shop & brick and mortar store - it is where fashionable women who love to shop and are delighted by a great deal come to explore the latest trends in apparel, gifts, homeware and accessories.”
Melanie is the founder of Ava Rose Designs and Ava Rose Marketplace. Always passionate about art and fashion, Melanie and her business partners put their careers on hold in 2008 to design women’s apparel and launched their private label, Ava Rose Designs.
As young moms, Melanie and her team understood that their friends and peers were looking for a curated collection of affordable, everyday casual clothing with sophistication and some edginess. Over the next 10 years, they grew their private label offering while building a community of chic women in Scottsdale who turned to her for advice on what’s next in fashion.
In 2020, Melanie launched Ava Rose Marketplace, an online-only boutique that carries a broad range of hand-selected apparel, gifts and accessories. Ava Rose Marketplace allows women an opportunity to buy on-trend, luxury brands from a local, independent retailer.
With a focus on material quality, the team curates a marketplace of products from best-loved brands like Splendid, Michael Stars, Lauren Moshi, Capri Blue Candles, and Sundry, and up-and-coming designers. They also introduced Marketplace Insiders in 2020, a loyalty program that rewards those who love to shop, and do it often, with a first look at new products, annual discounts and free shipping.
*New members will receive 50% off all purchases for the first 30 days after membership and/or membership renewal, and 25% off all purchases annually. Members must create an account and login to receive their 25% discount. Discount applied at checkout. Free shipping and gift with membership purchase or renewal is offered to all Marketplace Insiders, regardless of how long you have been a member.