About Us

MEET Our founder

As young moms, Melanie and her team understood that their friends and peers were looking for a curated collection of affordable, everyday casual clothing with sophistication and some edginess.  Over the next 10 years, they grew their private label offering while building a community of chic women in Scottsdale who turned to her for advice on what’s next in fashion. 

In 2020, Melanie launched Ava Rose Marketplace, an online-only boutique that carries a broad range of hand-selected apparel, gifts and accessories. Ava Rose Marketplace allows women an opportunity to buy on-trend, luxury brands from a local, independent retailer.

With a focus on material quality, the team curates a marketplace of products from best-loved brands like Splendid, Michael Stars, Lauren Moshi, Capri Blue Candles, and Sundry, and up-and-coming designers. They also introduced Marketplace Insiders in 2020, a loyalty program that rewards those who love to shop, and do it often, with a first look at new products, annual discounts and free shipping.


Reward your obsession and sign up to become a Marketplace Insider. Insiders receive a free gift with membership purchase, 50% all purchases* and free shipping.

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*New members will receive 50% off all purchases for the first 30 days after membership and/or membership renewal, and 25% off all purchases annually. Members must create an account and login to receive their 25% discount.  Discount applied at checkout. Free shipping and gift with membership purchase or renewal is offered to all Marketplace Insiders, regardless of how long you have been a member.